I conducted generative user research with 27 participants, examining their activities across various social media platforms. Our aim was to determine
a) Whether linking their social media accounts to Adroll would simplify campaign management for them.
b) What specific features or functionalities they would desire as part of this integration.
After synthesizing the results from interviews, we found that;
Users desire the ability to not only view their social media campaigns within Adroll, but also have the capability to modify them.