Coursera Plus
Coursera Plus is a catalog subscription plan that provides unlimited access to 3000+ courses, Specializations and Professional Certificates.
Problem
Learners have a strong motivation to acquire knowledge and skills in different areas of interest, but subscribing to multiple learning resources can be very expensive and unaffordable for some learners.
For instance, if a learner wants to learn coding, marketing, design, and languages, subscribing to separate resources for each subject could be costly. Moreover, even if a learner can afford multiple subscriptions, managing and accessing different resources can be challenging and overwhelming.
Therefore, learners need a cost-effective solution that allows them to access a wide range of learning resources and topics without breaking the bank. This solution could be a single subscription service that provides comprehensive learning materials for various subjects or a curated collection of resources that cover a diverse range of topics within a specific learning domain.
Solution
Coursera wants to introduce an annual subscription plan for learners who wish to enroll in multiple courses and Specializations.
An annual subscription plan is a type of subscription service that offers learners unlimited access to a platform’s courses and resources for a year in exchange for a fixed fee. By launching an annual subscription plan, learners can enroll in multiple courses and Specializations without having to pay individually for each course, making it more cost-effective and convenient for them.
The annual subscription plan provides an incentive for learners to stay engaged with the platform and continue learning throughout the year. This can result in higher retention rates and customer loyalty for the platform.
Furthermore, learners may feel more motivated to complete their courses and Specializations within the year to maximize the value of their subscription, which could lead to higher completion rates and engagement metrics for the platform.
My role
I was responsible for overseeing the entire design process of a project from start to finish, including conceptualizing the initial idea, defining the design requirements, creating the design prototypes, and handing off the final design to the development team.
Impact
By enabling learners to achieve their long and short term career goals, Coursera helped to establish itself as a valuable resource for learners looking to improve their professional skills and advance their careers. This can result in increased customer loyalty and positive word of mouth marketing for the platform.
By increasing its value proposition and customer satisfaction, Coursera increased its revenue through multiple channels. Additionally, Coursera also generated revenue through partnerships, sponsorships, and advertising.
Final outcome
